#Plain text vs rich text software
#Plain text vs rich text professional
#Plain text vs rich text download

#Plain text vs rich text software

You don’t need special software or tools to open a plain text file. It also offers much more formatting control than HTML does which means you don’t have as little freedom in the presentation of your message. Rich text format allows a marketer to create engaging emails that will be more appealing to look at over plain-text versions which can end up looking like spam messages with big blocks of paragraphs crammed together on one line without any space between them. Why is Rich Text Format the right choice for many marketers? This means when you send an email in HTML format from one of these to another, it might look different depending on which client is being used. For example, Outlook uses the Word Rendering Engine, Apple Mail uses the Webkit rendering engine, and Mailbird uses the Chromium rendering engine. Similarly, emails created using the traditional email clients such as Outlook, Apple Mail and Gmail by default will use HTML.Īn important thing to remember is that not all email clients render HTML in the same way. Whenever you go to any webpage, it’s coded in HTML. HTML stands for Hypertext Markup Language and it’s the coding language used by all webpages on the internet (including this one).

#Plain text vs rich text professional

The most popular email format is rich text, especially when using professional email signatures. Rich text formatting can help make a company’s campaign pop and draw the attention of potential customers looking for what they need or want.

Mobile users tend to open emails more quickly than desktop computers. Rich Text Format (RTF), provides support for things like font sizes, colors, paragraph alignment etc which makes the message look better and causes people to read more so you have higher chances of conversions because your target audience will understand what you want to say.įormatting is important in any type of marketing email, but it’s especially true when you’re delivering your message on mobile. This means that it is difficult to make a table of contents or indent paragraphs in plain text however this also helps with email deliverability since HTML looks like spam filters may see it differently than an inbox due to its curly brackets and embedded images. Plain text contains no formatting, only line breaks and spacing. It allows formatting options such as fonts, colors and spacing which means they can create messages that are much more pleasant to look at.

Rich text is a popular default format for the creation of emails. Rich text can also be more effective at increasing conversions since we can use things like fonts and colors which makes the message look better and causes people to read more. This means that it is difficult to make a table of contents, indent paragraphs or set off headings. However, there is one major drawback of using plain text – it doesn’t allow any images! Rich Text allows marketers more control over how their message looks through things such as fonts, colors and spacing which means they can create messages that are much more pleasant to look at. Plain-text emails have been shown time again to be more effective than HTML ones at increasing open rates so if your goals are primarily conversion oriented then this format could be a good choice.

#Plain text vs rich text download

They’re often used in transactional email, like receipts or order confirmations, because they work well with mobile devices and people can read them quickly without having to download an app that supports rich text formatting. Plain-text emails are great for times when you want to get right to the point. Lastly, if all that’s needed is text alone without such an array of benefits one can also use Plain Text formatting which produces simple text as a result. If you are looking for more limited features like style adjustments in italics or bolding, use Rich Text formatting when possible. If you are looking for advanced functionality with unlimited styling options, including colorful fonts and fancy digital signatures, then HTML format would work best. The answer of course depends on what you need. You may be wondering what the best email format to use for your company’s marketing is.

Rich text emails offer many benefits to businesses, so this article will discuss how they work and why you should use them. There are few things in the modern world more frustrating than getting an email with no formatting whatsoever. Choosing between rich text and plain text for email marketing can be a difficult decision, but it is one that needs to be made.